Attraction marketing combines efforts that make someone want to be around. Think of why you go to the places you go, hang around the people you do, and work where you work. Some factors first attract you and then hold on to you. Other factors first attract you and then disappoint you. Did you know that RNs are leaving the workforce faster than they join? One study identified that 22% of the 400 frontline RNs who participated were ready to quit and leave the profession (Berlin et al., 2021). What are healthcare leaders to do in this current climate? With unprecedented costs for contract labor, the dramatic rise in RN turnover, and the anecdotal "understanding" of